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Wm Morrison Supermarkets plc, trading as Morrisons, is the fourth largest chain of supermarkets (behind Tesco, Sainsbury’s and Asda) in the United Kingdom, headquartered in Bradford, West Yorkshire, England.
Founded in 1899 by William Morrison, hence the abbreviation Wm Morrison, it began as an egg and butter stall in Rawson Market, Bradford, England. Until 2004, Morrisons store locations were primarily focused in the North of England, but with the takeover of Safeway in that year, the company’s presence increased significantly in the South of England, Wales and Scotland. As of 2016 the company had 498 superstores across England, Wales and Scotland, as well as one in Gibraltar, which is the chain’s only store outside of Great Britain.
Morrisons’ market share in June 2015 was 11%, down 0.3% from 2014 – behind Tesco (28.7%), Asda (17.3%) Sainsbury’s (16.6%) but ahead of Co-op Food (6.1%).
The company is listed on the London Stock Exchange and is part of the FTSE 100 Index of companies. The Morrison family currently owns around 10% of the company.