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The Daimler Company Limited, until 1910, the Daimler Motor Company Limited, was an independent British motor vehicle manufacturer founded in London by H. J. Lawson in 1896, which set up its manufacturing base in Coventry. The company bought the right to the use of the Daimler name simultaneously from Gottlieb Daimler and Daimler-Motoren-Gesellschaft of Cannstatt, Germany. After early financial difficulty and a reorganisation of the company in 1904, the Daimler Motor Company was purchased by Birmingham Small Arms Company (BSA) in 1910, which also made cars under its own name before World War II. In 1933, BSA bought the Lanchester Motor Company and made it a subsidiary of Daimler.
In 1990 Ford Motor Company bought Jaguar Cars and under Ford it stopped using the Daimler marque in 2007. Jaguar Cars remained in their ownership, and from 2000 accompanied by Land Rover, until they sold both Jaguar and Land Rover to Tata Motors in 2008, who created Jaguar Land Rover as a subsidiary holding company for them. In 2013, Jaguar Cars was merged with Land Rover to form Jaguar Land Rover Limited, and the rights to the Daimler car brand were transferred to the newly formed British multinational car manufacturer Jaguar Land Rover.